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How to Build and Manage Your Brand: In Sickness and in Health, by Dave Dolak
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This e-book details the steps and principles involved in brand building, brand management, and internal branding that aligns your organization with the promises made by your brand. Building strong brands using these powerhouse techniques will cause your brand to resonate with your target market so people emotionally connect with your brand while you ensure you meet and exceed their expectations-- and increase your profits. If you are launching a new product or trying to increase sales of an existing product or service, then this e-book is for you.
Starting with basic branding concepts and terminology, this e-book explores the concept of modern branding and then describes in detail how to go about building your own powerhouse brand through your marketing efforts.
Sections include: The definition of brand; The benefits of a strong brand; The 10 steps in building a strong brand; Brand positioning; Aligning to Vision; The warning signs of an unhealthy brand; How to manage brand decline; and How to manage the death of a brand.
Whether you are an entrepreneur, marketing manager, brand manager, CEO, CMO, business owner, or budding brand guru, this e-book is for you.
What some readers are saying:
"Thanks for this e-book. It has been a fantastic, simple, step-by-step
source of information... it's been the best [money] we ever spent!!" -- Neil, Australia
"I wanted to extend my gratitude and thanks to you for your insight on Branding through this [e-book]. I have read several opinions on the subject and find your work to be the most informative and easy to understand. I look forward to reading more of your work." -- Miles, Florida
- Sales Rank: #1577276 in eBooks
- Published on: 2012-02-06
- Released on: 2012-02-06
- Format: Kindle eBook
Most helpful customer reviews
1 of 1 people found the following review helpful.
Insightful and Wonderful!
By Andre
This book is worth its weight in gold. Building a new brand in the modern era is a challenge enough, and Dave simplifies it for everyone. If you are an entrepreneur this is a must buy.
0 of 0 people found the following review helpful.
but the book from Dave Dolak is so easy to read and pleasant that it stimulated all my ...
By Jack Krielen
I have used some of the most prestigeous marketing textbooks, but the book from Dave Dolak is so easy to read and pleasant that it stimulated all my student to better studying and ultimo understanding. very practical and clear. consise without being abstract. it is a book that everybody understands and enjoys. How do you explain Branding to your mother: here it is.
Works great for consulting in emerging markets!
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